When it comes to selling luxury Lake Tahoe homes for sale, there is a bit of a different process that goes into it. Having a Lake Tahoe realtor that specializes in luxury homes for sale in South Lake Tahoe is crucial and the best way to get started on your home selling adventure. While all South Lake Tahoe real estate requires some of the same aspects like professional photography, marketing materials like flyers and postcards, luxury Lake Tahoe homes for sale require a little extra leg work. Let’s look at what goes into it!
Pricing
This goes for ALL South Lake Tahoe real estate, but pricing according to comparable properties is key. Don’t price higher hoping for a low ball that you can counter offer so you get the price you really want. That can back fire, once again, for all South Lake Tahoe real estate. Pricing a home according to the comparable sales can be challenging regardless, but pricing luxury according to comparable sales is a whole different ball game. What makes a home a “luxury property” is more than just excessive square footage, but also certain custom amenities that may be hard to match up with other homes in the area. These are unique homes that were made specifically for someone so there are usually less comparable homes to use as a reference. You need a Lake Tahoe luxury realtor who can gauge the homes strength and weaknesses, find the similar homes, look at the local market and then price it accordingly. In fact, pricing the home correctly is the main reason for hiring an agent familiar with luxury homes for sale in Lake Tahoe. An experienced realtor will understand the varying factors that influence home values.
Timing
We can’t always match up our need to sell with optimal selling times. Luckily, Lake Tahoe is beautiful all year around AND we have two popular selling and buying seasons: Winter for our snow enthusiasts and summer for our hiking, boating and beach lovers. However, the in-between seasons, depending on the weather can be rather slow. If your luxury Lake Tahoe home for sale is located at the base of a Heavenly lift, your buyer may be interested in skiing and snowboarding, therefor winter is a great time to show off the attributes they would appreciate. If your luxury home for sale in Lake Tahoe is on the lake with a personal dock, chances are your buyer will be interested in boating and the optimal time to list will be spring and summer. Of course, we have plenty of sellers and buyers who enjoy our area all year around and all the activities that come with it-making selling during multiple seasons a good time. A qualified Lake Tahoe luxury realtor will be able to advise on the best time for your home based on area, attributes and market conditions.
Professional Marketing
It is my belief that every South Lake Tahoe home for sale deserves phenomenal marketing. Whether it is a small outdated cabin or a multi million dollar lake front mansion. However, once you get past the professional photography, videos, drone shots and custom marketing materials, you have to think outside the box and figure out where to advertise your home. There are certain sites and publications that cater to luxury properties. This is where you will want to find out where your luxury Lake Tahoe realtor is advertising based on the demographic of buyers interested in our area.
There are some other aspects of marketing that may change depending on your property, for example, open houses. If your home is a high profile listing that is selling at $75 million, a public open house just wouldn’t be appropriate. You do not want unqualified buyers coming through your home filled with valuables. In this particular situation, you need a South Lake Tahoe realtor that understands the importance of making sure buyers are pre-approved and have the funds as well as coming up with a way to make showings safe for you and your home. For more information on luxury real estate in Lake Tahoe, give me a call. I would be happy to help!
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